Nexa3D expands reseller network, appoints former Uber exec to Board of Directors

Nexa3D, a manufacturer of SLA 3D printers, has made a series of announcements this week, all aimed at expanding its 3D printing business and client base. Among the announcements, Nexa3D has enlisted UK-based AM solutions provider CREAT3D and South Korean 3D printer supplier Brulé as new resellers. To date, the company has reseller agreements with companies in North America, Austria, Germany, Switzerland, Russia, Britain and South Korea. In addition to the reseller network partnerships, Nexa3D has also brought on a new member to its Board of Directors: Jeff Holden, the former chief product officer at ride-sharing giant Uber.

Nexa3D has lofty ambitions within the additive manufacturing industry for its ultra-fast stereolithography technology. The company’s latest 3D printer, the large-format NXE400, was first presented at Formnext 2018 and is capable of continuously printing up to 16 liters of parts volume at a speed of up to 1Z cm a minute.

Expanding reseller network

With its recent reseller agreements, Nexa3D is showing its dedication to advancing its global go-to-market strategy. One of the main goals of the expanding network is to deliver an upgrade to users of older legacy SLA systems with its industrial, highly automated 3D printers.

CREAT3D, Nexa3D’s new UK reseller, offers a range of additive manufacturing solutions to the engineering, manufacturing, design and education sectors. The AM solutions provider has worked with a range of companies, including Jaguar Land Rover, Google, Assa Abloy, GKN Aerospace, Foster + Partners, Honeywell, P&G and more.

“The UK is a crucial part of Nexa3D’s expansion into the European market,“ said Avi Reichental, Executive Chairman and CEO of Nexa3D. “CREAT3D is the ideal partner to deploy our stereolithography 3D printers that will enable their customers to convert current 3D printing speeds from dialup internet to broadband-like productivity to manufacture products that break speed and cost barriers.”

Nexa3D is also reaching into the Asian market through its partnership with Brulé, a leading supplier of 3D printers in the region. Brulé provides full AM solutions to its clients, which include Bosch Korea, Hyundai Construction, Yakult Honsha and Kaist University (Korea Advanced Institute of Science and Technology).

“Nexa3D printers provide our customers speed, precision and automation to offer a clear advantage over the competition,” commented Douglas Krone, CEO of Brulé. “Nexa3D printers are an important part of our extensive line of leading brands that provide high-quality, next-generation speed for customers’ additive manufacturing and 3D printing needs.”

“Korea is primed for an upgrade of its significant installed base of aging stereolithography systems,” added Reichental. “Combining Brulé’s outstanding reputation and extensive local presence with Nexa3D’s capacity to convert current 3D printing speeds from dialup internet to broadband-like productivity will offer Korean customers new choices to increase their productivity.”

From Uber to Nexa3D

This week, Nexa3D also announced that Jeff Holden, a former Uber executive, would be joining its Board of Directors. Holden served as Uber’s chief product officer from 2014 to 2018. During this time, he founded the group that developed Uber’s self-driving tech, led the development of Uber Eats, led the Uber Elevate urban air transportation initiative and created Uber’s AI Labs.

Prior to Uber, Holden also worked at Amazon for nearly a decade, acting as SVP of worldwide consumer applications at one time and leading the development of Amazon Prime. If that weren’t impressive enough, Holden is also the founder of Atomic Machines, a new venture focused on developing atomically precise manufacturing.

“We are delighted to welcome Mr. Holden to Nexa3D’s board of directors given his work with groundbreaking technologies,” said Reichental. “His extensive experience and knowledge on how exponential technology disrupts entire sectors will help guide Nexa3D’s continued development of its own technology which is already breaking speed and cost barriers for 3D printing.”

“There is unparalleled change occurring within the 3D printing industry,” concluded Holden. “Nexa3D is a company that offers a huge boost for organizations seeking a performance upgrade to compete within additive manufacturing. I’m thrilled to be able to draw on my experience and insights from the broader tech sector to help catapult Nexa3D to new realms of productivity within Industry 4.0.”